Financial Wellness That Strengthens Organizational Performance.
Financial Footwork partners with corporations, professional sports organizations, and universities to reduce financial stress and drive measurable behavior change through keynote speaking, workshops, webinars, seminars, and financial wellness campaigns.
- Corporations & Employers
- Professional Sports Organizations
- Universities & NIL Programs
- Individuals
Financial Stress Does
Not Stay Personal
When people are financially stressed, organizations feel it. Engagement drops. Productivity suffers. Retention weakens. Distraction becomes a performance problem that no benefit package alone can solve.
Financial Footwork delivers structured financial wellness programs built around the specific realities of your organization, not generic content designed for the broadest possible audience. The goal is measurable behavior change, not checkbox education.
Whether you lead a company, a professional sports team, or a university athletic program, the underlying challenge is the same: your people need real financial skills, not just resources.
VIEW OUR SOLUTIONS
Corporations & Businesses
Financial stress reduces productivity, accelerates voluntary turnover, and prevents employees from fully utilizing the benefits their employers already provide. Most benefit packages address the symptom. Financial Footwork addresses the root cause.
Professional Sports Organizations
Financial pressure follows athletes onto the field, into the locker room, and into contract negotiations. Athletes with financial confidence perform with fewer distractions and greater long-term stability.
Universities & NIL Programs
Student-athletes and college students are navigating real income, contracts, and financial decisions with no formal training. NIL changed the stakes. The financial education system has not kept up.
individuals
Whether you're an employee, an athlete, or someone building your financial foundation from scratch, Financial Footwork delivers personal finance tools, workbooks, and coaching resources designed to help you take control of your money and build lasting wealth.
Financial Wellness Solutions for Distinct Organizational Environments
CORPORATIONS & BUSINESSES
Financial wellness campaigns, workshops, webinars, and seminars built to reduce employee financial stress, strengthen engagement, and support long-term retention. Plus custom employee benefit videos that help your people actually use the benefits you already offer.
PROFESSIONAL SPORTS ORGANIZATIONS
Performance-based financial education that supports athletes navigating complex income structures, tax obligations, career transitions, and long-term wealth strategy.
UNIVERSITIES & NIL PROGRAMS
NIL University by Financial Footwork: comprehensive financial education that prepares student-athletes for NIL income management, taxes, contracts, and long- term planning.
The Train Your Money Performance Model™
A performance-based financial wellness framework designed to drive measurable behavior change across organizations.
Awareness
Targeted financial education tailored to the realities of your workforce, professional teams, or student populations.
Application
Structured tools, guided exercises, and practical implementation strategies that move individuals from knowledge to action.
Accountability
Reinforcement systems and ongoing coaching structures that sustain long-term financial stability and measurable improvement.
Unlike passive content libraries or one-and-done presentations, the Train Your Money Performance Model™ integrates education, implementation, and accountability to strengthen organizational performance over time.
Schedule a Consultation
Proven Impact Across Leading Organizations Nationwide
Selected by high-performance organizations to deliver financial programs that drive measurable behavior change and lasting workforce impact.
50+
Over 50+ National Employers & Professional Sports Organizations Served.
650+
Over 650 Performance-Focused Financial Programs Delivered Nationwide.
Stronger Financial Foundations.
Measurable Organizational Impact.
Designed to support measurable outcomes across corporate, professional sports, and university environments.
FOR Corporations & Businesses
When employees feel financially stable, engagement increases, retention strengthens, and benefit utilization improves.
- Improved employee engagement and daily productivity.
- Stronger retention driven by financial stability and confidence.
- Improved benefit utilization across the workforce.
FOR Professional Sports Organizations
Structured financial education reduces off-field distraction and equips athletes to navigate income, taxes, and long-term planning with confidence.
- Reduced financial distraction and off-field money stress.
- Stronger fraud protection and contract literacy.
- Confident career transitions and post-career financial stability.
For Universities & NIL Programs
Student-athletes equipped with real financial skills navigate NIL income, taxes, and contracts with greater clarity and fewer costly mistakes.
- Greater financial confidence among student-athletes.
- Reduced NIL confusion, financial missteps, and fraud exposure.
- Stronger long-term financial decision-making beyond college.
A National Financial Wellness Firm Built for Performance
A National Financial Wellness Firm Led by NFL Money Coach and Amazon Best-Selling Author Hillary Seiler
Founded in 2017, Financial Footwork partners with corporations, professional sports organizations, universities, and individuals across the United States to deliver structured financial wellness programs grounded in performance and accountability.
Our team brings decades of combined financial services and coaching experience, translating complex financial topics into practical systems that drive measurable behavior change.
Schedule a Consultation
From keynote speaking and workforce financial wellness campaigns to athlete-focused education and NIL programming, Financial Footwork delivers programs built for each organizational environment.
Programs are never generic. Every engagement is scoped to the specific financial pressures, demographics, and goals of your organization.
Live keynotes, on-site workshops, webinars, seminars, and structured financial wellness campaigns. A complete financial wellness strategy, not a one-time event.
9+ seasons working inside NFL and NBA organizations, delivering financial programs at the highest level.
AS SEEN IN
Trusted by Companies & Leaders
Grey Ruegamer
Green Bay Packers Director of Player Engagement
“I have worked with Financial Footwork for eight seasons now, and it just keeps getting better. They have this rare ability to take financial concepts that would otherwise feel overwhelming and make them feel real, relevant, and urgent to our players. From breaking down what an NFL paycheck actually looks like to helping them vet the financial team around them; they cover things nobody else is teaching at this level. What sets them apart is that they never show up with a canned presentation. They meet our players where they are every single year and tailors the message accordingly, which is why the behavior actually changes. Financial Footwork doesn’t just educate our players. They equip them for life after football.”
Josh Marriner
Director of Player Engagement, Arizona Cardinals
“Hillary Seiler has a unique ability to connect with people from all walks of life, while effectively communicating concepts, strategy, and goals. I’ve personally witnessed Hillary ease the concerns of clients under financial stress by giving honest and clear feedback, while providing supportive and solution oriented next steps. Her personality lights up any room she’s in, and her depth in knowledge and passion makes her stand out from any competition in her field. From our 9-year working relationship, Hillary has established her service as the go to resource for the population we serve, and I highly recommend her for any future opportunities and personal finance guidance.”
Austin Moss
Vice President of Player Development & Team Dynamics, San Francisco 49ers
Build a Stronger Financial Foundation Across Your Organization
Every organization is different. Tell us about yours and we will build a program around your workforce, your athletes, or your student-athlete population.
- Corporations and HR teams
- Professional sports organizations and front offices
- Universities and athletic departments
- Individuals looking for personal financial coaching and resources
- Available in-person and virtual nationwide
FAQs About Financial Wellness Programs
What is an employee financial wellness program?
An employee financial wellness program is structured financial education delivered to your workforce through keynotes, workshops, webinars, seminars, and multi-week campaigns. The goal is behavior change, not a content library. Employees learn practical money skills like budgeting, debt payoff, and benefits utilization, and your organization sees the results in engagement, retention, and productivity.
What formats does Financial Footwork offer
Keynote speaking, on-site and virtual workshops, webinars, half-day and full-day seminars, structured financial wellness campaigns that run 4 to 12 weeks, and custom employee benefit videos. Every engagement is scoped to your organization, your people, and your goals.
How is this different from a financial wellness app?
Apps deliver content. We deliver change. Most financial wellness platforms sit unused because information alone does not change behavior. Financial Footwork programs are live, tailored, and built around accountability, the same way athletes train. That is why organizations that have tried the app route bring us in.
What results can employers expect?
Organizations see improved engagement, stronger retention, and better benefits utilization. 59% of employees say financial stress hurts their productivity right now. Structured education addresses that stress at the root, and our programs are designed so you can measure the difference.
Does Financial Footwork work with organizations outside of sports?
Yes. We have delivered over 650 programs to more than 50 organizations nationwide, including corporations, professional sports teams, and universities. The financial pressures differ by audience. The training approach that fixes them does not.
How do I book Hillary Seiler to speak at our event?
Head to our Speaking page and tell us about your event, or schedule a consultation. Hillary keynotes conferences, leadership summits, open enrollment kickoffs, and player development programs nationwide, in person and virtual.
“Hillary and team always bring a wealth of knowledge to educate our players in an easy to digest, engaging and relatable package.
The Financial Footwork information is customized to our players, no cookie cutter programs or bland presentations.They understand our players, help them set and achieve goals and prepare them for the financial decisions they will make throughout their careers.”